Here are six key benefits of responsive display ads. Responsive display advertising is a cutting-edge format choice for advertisers to enhance their advertising strategies.
To draw in potential customers, more and more businesses are using responsive display ads. The interactive, user-friendly design of this kind of advertisement adapts to the size of the screen being used to view it.
They’re built for performance, reach, and scale and they offer complete control over the way that your ads look and feel.
Learn more about responsive display ads by reading the rest of this article.
What is a Responsive Display Ad?
Small and medium-sized businesses with limited time and resources will find that the introduction of Google’s responsive display ads makes it simpler for them to reach customers across the Google Display Network.
A type of advertisement known as responsive display ads adapts its appearance to the device it is being viewed on by changing its size and shape. To fit the size of a phone, tablet, desktop computer, etc., they will resize., to make sure it’s easily consumable for anyone viewing it.
But that’s not all: Responsive Display Ads also save advertisers valuable time by enabling Google to automatically test various combinations of headlines, images, descriptions, and even videos before displaying the combination that performs the best. It’s pretty exciting to have the option to test various pairings of pictures, headlines, descriptions, and logos for a fully optimized display ad using just one campaign!
Also Read: Display Ads Vs Search Ads
6 Key Benefits of Responsive Display Ads
For advertisers looking to optimize their advertising strategies, responsive display ads are a cutting-edge format choice. Here are the top five advantages of using RDAs for display advertising.
Optimize Your Ads
In order to display the most effective display ad for your display campaigns or any other display advertising need, Google compares various combinations of the assets it has learned about advertisement tools, user responses to ads, and related assets. This process is made possible by Google’s extensive learning about these assets.
Headlines, descriptions, logos, and images are just a few of the assets you can upload to Google. These assets will fit the aspect ratio and other size-oriented components according to the available ad space with the assistance of Google’s own display network. According to what is being viewed, a responsive display ad may take on various forms, such as banner ads, various image ads, or moving text ads.
Make Use of Videos
The display network also accepts video assets for use. Your videos will be featured in Google Ads as part of ongoing advertisements. Based on the metrics, it will produce performance that is superior to images.
You won’t need to spend any time managing ad groups and ad campaigns because Google Ads will take care of that for you.
When Using Feeds
The creation of feeds and their inclusion in your campaigns can help responsive ads display user-specific content. These are excellent for your Google display ads to be successful and can be displayed in both dynamic and static formats.
Can Be Used on Dynamic Remarketing
Remarketing is crucial to advertising, as demonstrated by the fact that remarketing campaigns always result in higher conversion rates. Dynamic Remarketing Ads are one of the two types of remarketing that are available in Google Ads.
When you upload feeds to Dynamic Remarketing, you can use responsive display ads. This allows you to test headlines, descriptions, images, and even specific products for your remarketing campaigns, furthering the development of your marketing plan. In this guide, you can find more information on how to configure this app.
The Downsides of Using Responsive Display Ads
After submitting your assets into the system, you have very little control over your display ads because Google automatically generates RDAs. You essentially hand over control of your campaign to Google’s algorithm in exchange for the ease of making ads in various sizes. In a few areas, this necessitates careful thought.
Your Display Ads Won’t Have Any Branding
Utilizing responsive display ads has some drawbacks, one of which is that all of your advertisements will share a uniform appearance with those of other businesses. RDAs are all constructed using the same universal templates. In other words, Google doesn’t produce your ads any differently from those of your rivals. It can be very challenging to distinguish between different brands, particularly in text ads.
RDAs may even do more harm than good if you already have a well-established brand or are working to establish one. Conversion rates decline over time when there is no branding. Generic-looking ads don’t support retargeting campaigns, and poor branding also creates the impression that the goods are of lower quality.
With a generic template, it’s hard to distinguish between brands and price points
You Won’t Have Control over Your Ad Combinations
Along with a lack of branding, you won’t have any control over how your textual and visual assets are combined. As a result, your texts and images may be paired at random, producing results that won’t translate or even make sense.
RDAs will harm your brand by appearing generic and using confusing asset combinations. Use custom display ads instead. RDAs don’t always make sense for image and text combinations.
You’ll Have Less Insight on Campaign Performance
The lack of understanding is another drawback of responsive display ads. Google tests your ads for a brief period of time when you run a campaign with responsive display ads to identify the best combinations.
Following that, Google keeps showing the ads that, in accordance with their algorithm, perform the best.
You will be given a summary of each asset’s performance, but sadly, Google only offers a few data subsets. When estimating the performance of your ad, the network only provides you with four options: learning, low, good, and best.
You must trust Google’s judgment when it comes to ad serving since it gives you no information about the size, combination, or format of the ads that were displayed at any given time.
Why Make Ads Responsive?
Given how internet and device usage has increased in recent years, responsive ads are increasingly necessary. Although companies may believe that concentrating on targeting options like topic targeting, demographic targeting, and others will be sufficient to reach the right audience, these audiences won’t all be using the same device.
It’s crucial to consider how potential customers will react to your display campaign. When you use responsive advertising, you ensure that your target audience sees ads that are well-made, have information arranged according to the device, and make good use of the available ad space to highlight the appropriate interactive elements.
They make sure that the advertisement’s dimensions and copy automatically change to fit the screen size and device being used to view it. Because of this, a display campaign’s success depends on having responsive ads.
How to Set Up Responsive Display Ads?
You must understand how to set up responsive display ads if you want to use them. Before beginning a campaign, make sure you have a Google Ads account. After creating it, you must sign into your Google Ads account and choose a new campaign.
Once you’ve decided on a new campaign, start the setup procedure by following these four simple steps.
- 1. Select “Website Traffic”
- 2. Select “Display”
- 3. Choose “Standard Display Campaign”
- 4. Enter Your Company’s Website Address
Your dashboard is split into two sections inside of your Google Ads account. A preview of your advertisement will be shown on the right side, and the necessary data that we have gathered for you is shown on the left side.
Graphics and Logos
One landscape and one square image are required at the very least. You must make sure that the fit you upload is accurate as a result. Never, ever settle for the bare minimum and always, always use high-resolution images. Google will inform you which of your uploaded images performs the best.
Your ads need headlines, so don’t use them lightly. You may use up to five headlines. By this point, the standard should be obvious: using several headlines is best.
The supporting information for your advertisement will be highlighted instead of your shorter headline if you use a long headline with a 90-character limit. If not, the first description takes precedence. When writing ad copy, advertisers must be wise with this information.
Advertisers should communicate their unique selling proposition in the description field. Short, keyword-focused headlines paired with the appropriate content in the description section are essential to achieving successful campaign results because headlines typically have less room.
You know what should go here and you have 25 characters.
Read More: How To Use Gifs In Google Display Ads?
Conclusion on Benefits of Responsive Display Ads
As a result of users’ search queries, Google uses machine learning and the various assets provided by advertisers to determine the best asset combination to create a display ad.
Smart display campaigns and responsive search ads are combined into responsive display ads to reap the benefits of both.
It has six main advantages that can help you improve your ads, expand the reach of your ads and brand, upload videos that Google will automatically show off if they have the potential to draw customers more than displaying images, and finally, it can save you a ton of time so that you can concentrate on other performance-related factors while responsive display ads handle your campaigns.
When Should You Use Responsive Display Ads?
Videos are shown instead of images whenever Google Ads determines that your videos could drive better performance.
Related Reading: When Should You Use Responsive Display Ads?
How Do Responsive Display Ads Use Automation?
RDA uses machine learning to predict which ad will work best with the current audience. It takes place just a fraction of a second before the advertisement is delivered. Reports, on the other hand, are the advertising campaign’s outcomes.
What is Provided by Responsive Display Ads?
With responsive display ads, you can upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ad combinations for websites, apps, YouTube, and Gmail.