How Has Advertising Affected American Values? 

The goal of a lot of subliminal, drip-feed advertising is to make consumers think of positive associations without making them think about them.

How has advertising affected American values? Advertising is typically used to fill a need in people that did not previously exist. In other words, people start to show more interest in buying things they previously didn’t need. This results in consumption habits and consumerism, which are now associated with American values.

Keep reading and learn more about advertising effects.

We Get The Impression That We Aren’t Good Enough Just As We Are

In our current economic system, people must earn money in order to survive, regardless of the deceptive means, they employ to do so. This is especially evident in the advertising sector.

Advertisements first make you feel bad in order to sell your products. How do they manage to do that? by outlining the ideal life for you to follow, then forcing you to contrast your daily life with it. Through this method, they gradually make you think that you aren’t attractive, smart, confident, etc., until they have completely persuaded you that you are, in fact, a terrible person. In order to manipulate your emotions, they need to instill a sense of insecurity in you.

We Believe That Everything We Require Can Be Purchased.

Another serious negative impact of advertising is that it gives us the false impression that we can buy everything we need, and as a result, that our primary concern in life should be making money.

Advertisements claim that contentment cannot be found without shopping. Therefore, advertisements are encouraging you to labor as a slave so that you can spend your hard-earned money on things that will ultimately make you unhappy and disappointed.


Associate Happiness With Consumerism

Advertising attempts to deceive us into believing that only goods and services can restore our self-esteem after they have succeeded in destroying it. Or, to put it another way, advertisements present us with a problem and then a solution. You guessed it: shopping.

They sell you beauty products after they’ve succeeded in making you feel ugly so you can get rid of your ugly. Once they’ve succeeded in making you feel unimportant, they sell you pricey clothing to help you stand out to other people. And so it continues.

Advertising, in essence, promises you happiness in exchange for your financial support. Consuming items that you don’t even need have the effect of polluting the environment and encouraging the production of waste that is unnecessary.

The Bottom Line

Advertising may need to be viewed as evil if it interferes with our thought processes and subtly promotes more debt, selfishness, and a careless attitude toward the environment. If that sounds overly dramatic, at the very least we should be more aware of advertising and aware of its limitations. Furthermore, this report calls for more public discussion of the ethics of advertising, which is what it is ultimately advocating.

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Author: Ada Parker

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