How Many Jobs Are Available in Advertising? Things To Know

A career in advertising may be right for you if you’re looking for a fast-paced, highly collaborative, and creative job.

But first, how many jobs are available in advertising? Over the past three decades, the number of jobs in the advertising sector has increased in tandem with the economy.

In this article, we define advertising careers, go over what to expect from a career in advertising, and look at some possible advertising jobs.

What is a Career in Advertising?

A career in advertising includes a variety of occupations that all work to increase public interest in a given product, brand, cause, or organization while strengthening the bonds between businesses and their clientele. The planning, strategy, and execution of written and visual communication and campaigns across a variety of media, including television, radio, billboards, websites, and social media, are frequently handled by professionals in this field working in cross-functional teams.

Read More: Why Do People Advertise?

Skills Required for a Career in Advertising

In order to effectively conduct research, strategize, plan, and execute campaigns and other business-generating initiatives, careers in advertising frequently require creative, technical, and interpersonal skills. Here are the core skills needed across various advertising careers:

Written and Verbal Communication

The core of advertising is effective written and verbal communication, and nearly all jobs in this industry require it. Often, a company will provide you with specific instructions regarding the objectives and requirements of a project. Accurate execution of a concept or idea requires clear communication. Being able to communicate effectively within and across teams can boost creativity and streamline procedures in the highly collaborative field of advertising.

Creativity

A certain level of creativity is typically required for careers in advertising. Many experts in this field turn ethereal concepts into compelling articles and other products. Advertising specialists must have a creative mindset in order to continuously develop new marketing strategies, conceptualize campaigns, and produce captivating written and visual content.

Time Management and Organization

The advertising industry moves quickly and is deadline-driven. Depending on your position, you might be working simultaneously on a number of projects that have tight deadlines. In order to meet deadlines on time and stay within a project’s budget, effective time management is essential.

Analytical Skills

Because data frequently informs decision-making and strategy, it is essential to know how to analyze and interpret data. Web analytics, for instance, offers a wealth of data about a target audience; therefore, it’s critical to identify the data that is most pertinent to a company’s business objectives and to successfully extract actionable insights to support decision-making.

Proficient Digital Skills

You’ll need varying levels of technical expertise depending on the job. Today, a lot of employers are looking for applicants who have a basic understanding of search engine optimization, HTML, and coding. Knowledge of content management systems is also advantageous because they are frequently used in the sector to coordinate with other creatives, store web content, and oversee projects. To aid in the development of these skills, you can use free online tools and enroll in courses.

Related Reading: How To Get A Job In The Advertising Industry?

Advertising Job Titles

Some of the most typical job titles in advertising are listed below.

Creative Development

The visuals for brochures, corporate reports, magazine, newspaper, and online advertisements are created by creative development specialists. Employees in these positions typically possess strong communication and attention to detail abilities, as well as creativity and the necessary training in the required fields.

The ability to quickly identify spelling and grammar mistakes is a requirement for advertising copywriters who write print ads, online ads, brochures, or commercial scripts for a variety of ad mediums. Visual concepts are produced by graphic designers manually or digitally. Both frequently report to a creative or art director.

  • Advertising Copywriter
  • Advertising Photographer
  • Art Director
  • Copy Associate
  • Copyeditor
  • Copywriter
  • Creative Technologist
  • Editorial Photographer
  • Graphic Artist
  • Graphic Designer
  • Illustrator
  • Motion Graphics Designer
  • Preprint Analyst
  • Print Traffic Coordinator
  • Production Artist
  • Producer
  • Web Designer
  • Writer

Management

An advertising manager is in charge of all a company’s advertising initiatives. They oversee all employees in the advertising department, manage the budget for advertising, and ensure the success of each campaign. They also assist in putting advertising campaigns into action. They are responsible for ensuring that the client is happy with the advertising tactics used by the ad agency.

Account Director
  • Account Director
  • Account Executive
  • Account Manager
  • Account Supervisor
  • Advertising Campaign Manager
  • Advertising Director
  • Advertising Manager
  • Advertising Sales Director
  • Advertising Traffic Manager
  • Broadcast Account Manager
  • Creative Director
  • Digital Advertising Manager
  • Digital Advertising Sales Manager
  • Events Manager
  • Major Account Manager
  • Marketing Manager
  • Media Account Director
  • Media Director
  • Online Advertising Director
  • Online Advertising Manager
  • Print Traffic Director
  • Print Traffic Manager
  • Promotions Manager
  • Sales Manager
  • Senior Account Director
  • Social Media Advertising Manager

Marketing

An advertising or marketing office runs more efficiently with the assistance of a marketing associate. They could carry out administrative duties, carry out market research, examine consumer data, or produce marketing and advertising collateral like brochures. To interact with employers, coworkers, clients, and vendors, marketing associates need to have excellent written and oral communication skills.

  • Advertising Assistant
  • Advertising Buyer
  • Advertising Coordinator
  • Advertising Specialist
  • Agency Account Coordinator
  • Assistant Account Executive
  • Assistant Buyer
  • Assistant Media Planner
  • Brand Manager
  • Client Strategist
  • Client Support Specialist
  • Communications Coordinator
  • Content Marketer
  • Developer
  • Digital Advertising Specialist
  • Digital Media Planner
  • Interactive Media Buyer
  • Interactive Media Planner
  • Internet Advertising Buyer
  • Junior Account Planner
  • Marketing Associate
  • Marketing Coordinator
  • Media Buyer
  • Media Coordinator
  • Media Planner
  • Media Research Analyst
  • Media Specialist
  • National Account Coordinator
  • Online Advertising Coordinator
  • Target Marketing Strategist
  • Traffic Manager
  • Web Analytics Consultant

Sales

Selling media space to advertisers is the responsibility of an advertising sales division. If they work for a magazine publisher, they may sell magazine space, such as a half-page or a full page. They market airtime to advertisers if they work for a TV station. They track down potential customers, arrange meetings with them, present all pertinent details, and close deals for advertising campaigns.

  • Account Associate
  • Account Coordinator
  • Account Planner
  • Account Representative
  • Account Specialist
  • Advertising Sales Agent
  • Advertising Sales Representative
  • Multi-Media Advertising Sales Manager
  • Multi-Media Sales Manager
  • Online Advertising Specialist
  • Public Relations Specialist
  • Researcher
  • Sales Planner
  • Senior Account Planner

Job Outlook for Advertising Professionals

Advertising experts have a good future in terms of employment. Digital media’s expansion will increase the need for advertising managers. Newspapers are getting smaller, but digital media is becoming more popular and emphasizing advertising more. Additionally, the demand for advertising managers is rising as a result of television streaming services. The decline in print advertising should be partially offset by this expansion.

In the following ten years, the Bureau of Labor Statistics predicts a 10% increase in employment. Compared to all occupations combined, this is faster. There will be 31,000 job openings in this industry by 2026. These openings will result from people transferring to other positions as well as current employees retiring. There will be a lot of demand, and wages will be competitive.

The job outlook for advertising professionals is favorable as the sector is experiencing growth. Although there will be competition, especially for entry-level positions. It will take some time for the advertising market to reach its full potential, despite its current growth. Advertising professionals make an average of $127,500 a year, or $61 an hour.

Those who pursue a career in advertising management typically start in an entry-level position and may eventually move up to a mid-level position. Long hours and travel are part of the job, but it can have good pay. With six-figure salaries, many advertising managers are excellent candidates for management positions. Communication and creative abilities are essential for aspiring advertising managers.

Read More: How Does GDPR Affect Advertising?

FAQs

What Are Types of Jobs in Advertising?

Copywriter.
a production manager.
Art director.
Event planner.
coordinator of marketing.
Creative director.
Graphic designer.
Account executive.

Is There a Demand for Advertising?

Growing demand for social media advertising services and increasing on-demand services from digital advertising agencies are the key factors driving market growth. Between 2020 and 2030, it is anticipated that the overall employment of advertising and marketing managers will increase by 10%.

How Big is the Advertising Industry?

The market size, measured by revenue, of the Advertising Agencies industry is $68.1bn in 2022. What will the US advertising agencies market be worth in 2022? In 2022, it is anticipated that the advertising agencies market will grow by 1.5%.

Final Words

Fast-paced and extremely creative are the hallmarks of the advertising industry. Regardless of your specific job title, advertising typically entails planning, researching, and developing advertisements or marketing campaigns.

Read More: Is Advertising Expense An Asset?

Author: Ada Parker

Leave a Reply

Your email address will not be published.