Facebook is a strong tool that can assist your company in connecting with its target market. Below, we will walk you through all the steps needed to create an ad account on Facebook to help you build brand awareness, sell your product, and generate leads.
Once set up, you will be able to divide Facebook users into groups based on their interests, lifestyles, and other factors to target customers who would find your company to be the most valuable.
However, you need to set up a Facebook Business Manager account before we can discuss ad accounts, and we’ll explain why.
What is Facebook Business Manager?
Facebook Business Manager is a website owned by Businesses can manage their Facebook and Instagram advertising activities as well as their corporate assets on Facebook. The best thing about Facebook Business Manager is that it enables you to maintain a clear separation between your personal and professional lives.
Some of those business assets we’ll touch base on in this guide are:
- Employees/Partners you’d like to provide access to
- Facebook Pages your business owns
- Payment Method you’d like to use for your ads
- Ad Account for your business
Note that to create a You need to have a personal Facebook profile to use the Facebook Business Manager.
How to Create a Business Manager Account?
- Navigate to business.facebook.com and click “Create Business” (what used to be “Create Account”).
- Because this name will appear when you roll out advertisements, enter the correct business name cautiously in the pop-up screen.
- Next, enter the company’s email address to receive updates about your Facebook Business Manager.
How to Add Facebook Pages to Business Manager
- Go to the Business Manager and click on “Business Settings” with the gear icon on the left-side menu.
- On the menu to the left, under “Accounts”, select “Pages”.
- Enter the URL of the relevant Facebook page to which you have admin rights and click “Add”.
I believe that wasn’t too difficult.
Now that we have reached the stage where you wanted to be, let’s create and set up your Facebook ad account.
How Do You Create An Ad Account on Facebook?
Please take note that you cannot create a Facebook Ad Account until you have already created a Facebook page and Business Manager Account.
Step 1: Log in to Your Facebook Business Manager Account
Go to your Business Manager account, then select Ad Account Settings.
Step 2: Create a New Ad Account
Name your advertising profile by entering an account name. Choose your currency, time zone, and payment option.
Step 3: Add People to Your Account
You can add users to manage your account on your company’s behalf. You must add them as a user to your Business Manager before you can grant them access to manage your account. You won’t be able to give them access to your Ad account until you’ve completed the steps outlined below.
By clicking on “Add A Person”, a window will pop up and you will be asked to enter a friend. Give them the proper details and designate them as an administrator, advertiser, or analyst. For instance, you might want to review your audiences or add your service provider to your account if you run local SEO services for your business in an effort to increase traffic. However, if you are the Business Manager’s Owner Account and don’t require anyone to manage your account, you can skip this step.
We have outlined the duties that each person would be expected to perform so that you can better understand what each role entails.
Virtually everything would be accessible to administrators.
- Managing account spending restrictions, payment options, and ad account settings.
- Adding people and assigning Ad account roles
- Creating and editing ads
- Seeing Ad account reports
There are only two features that advertisers would have access to.
- Creating and editing ads
- Seeing ad account reports
Only one feature would be available to the analyst.
- Seeing Ad account reports
Pro Tip: To own the account and give advertisers access to their marketing partners, company owners and managers should set up their own accounts as administrators.
Step 4: Confirmation of Account Creation
Simply click “OK” to continue to start playing around with advertising features. A handy link is provided on this screen as a reminder that you will eventually be required to set up a payment method.
The payment settings screen will appear after you click okay. The payment method, if any, will be shown here.
Step 5: Adding a Payment Method
Since we’ve created a new account as a test we will be adding the payment method by clicking the “Add Payment Method” button. The payment method is encrypted and secure and is added to your Facebook account.
Step 6: Payment Details
You’re ready after entering your payment information! This step can be done again if you don’t finish it the first time. While you will have access to targeting and audience settings, you won’t be able to launch your campaign until the payment details are entered.
How to Delete Ad Account Facebook?
Click on Ads Manager Settings. It’s possible that your password will need to be entered again. Click Deactivate ad account, below the Ad Agency header. You’ll be asked to confirm the deactivation and give a justification (optional).
Related Reading: How to Delete Facebook Ad Account?
Can I Create An Ad on Facebook With Personal Account?
While you can launch a Facebook ad campaign without a Facebook business page, you will at the very least need a Facebook account. It’s not necessary to link your personal account or business page profile to the advertisement if you haven’t already created an account.
The Bottom Line
A successful social media marketing and advertising strategy is the result of a variety of factors. Your business will need to understand how to better assist in branding itself, from identifying your desired target audience to understanding your SMART social media marketing goals.
You can now begin running Facebook advertisements. Before you make your first ad, make sure you have a clear understanding of your ideal client. You’ll avoid making expensive rookie mistakes by doing this.
Don’t forget to follow our step-by-step guide on Facebook Ads Not Delivering.
Also Read: How to Run Facebook Ads for Clients?