Gifs In Google Display Ads

How To Use Gifs In Google Display Ads? Updated 2022

Whether you’re a beginner or an expert, you should be aware that the Google Display Network is a fantastic tool for expanding the reach of the unique users you want to direct to your website.

However, not all campaigns have the resources or the time to create the full set of HTML5 display ads that Google Ads suggests. .gif display ads can be a good alternative to static image advertisements in terms of cost-benefit analysis. But how to use gifs in google display ads?

This article provides all your needed information and tips on using gifs, keep reading.

.gif Ad Assets

GIF ad assets are a type of online advertising that uses the GIF format to animate an advertisement or produce a video advertisement. GIFs can be used to make static or animated advertisements that can be posted on websites, in social media posts, and in emails.

Using GIFs in advertisements is described by Kimp. When animated content, like GIFs, is used in marketing campaigns, brands can reap significant benefits.

Why are G GIFs so unique? The use of GIFs and animated content in marketing—is it just another internet fad or is there some substance to it? GIFs are a great content format for a less-focused internet user because they can offer both refreshing and memorable content. In addition to being simple to consume, interact with, and remember, they are also readily available. A GIF will elicit reactions from your clients such as laughter, fascination, or curiosity.

In emails, comments, messages, posts, and other places, GIFs can be used in a variety of ways. A GIF campaign can assist you in humanizing and relatable your brand. Your ads’ GIFs will assist you in engaging your target market through short, entertaining animations. When used in digital marketing campaigns, these advertisements can communicate a wide range of ideas.

One of the best methods for converting potential customers is email marketing. The GIFs are so easy to load that users will be thrilled by them. However, using GIFs for newsletter advertising requires some safety measures.

If you use too many GIFs or one that is the wrong size, there is a possibility that your email will end up in the spam folder. Now that digital billboards are taking the place of traditional billboards, it’s time to upgrade your advertising as well. Similar to a video, a GIF is captivating, affordable, noticeable, and simple to make an image. Selecting one that fits your mood, tone, and the audience is simple.

The marketing of GIFs has a higher objective. Your content is more engaging for readers and users thanks to a user-generated experience. Find a variety of straightforward GIF animations on free GIF websites. You can create your own GIFs if you want to be noticed among the crowd.

Can You Use Gifs In Google Display Ads?

GIF advertisements must have a frame rate of 5 frames per second or less for animations that last thirty seconds or less, and they must have a frame rate of at least 30 seconds for animations that do not. The child’s guidelines are strictly followed when it comes to the content of images and websites. Websites and advertisements with content geared toward kids other than those for parents will not be accepted.

Gifs In Google Display Ads

How To Use Gifs In Google Display Ads?

The solution that we found to make Google Ads accept our .gif ad assets was instead of exporting them from After Effects as a .mov and converting that .mov file to a .gif file; we exported as a “png sequence” for each ad. Essentially, as opposed to a movie, a collection of images or frames This gave us complete control over the enigmatic frame rate issue, and the png images/frames were better rendered as a frame-by-frame animation than as a.mov file that was converted to an animated.gif. Using the PNG sequence, we created the.gif files needed for Google Ads by bringing the collection of images into Photoshop. A step-by-step breakdown of this process:

  1. Create your dynamic animation for the display ads in After Effects
  2. Export your dynamic display ads as a .png sequence from After Effects
  3. Import your series of images into your Timeline in Photoshop as “frames”
  4. Customize your frame rate, timing, and tweening
  5. Export for web from Photoshop as a looping .gif

A few parameters that Google Ads has in regard to these ads that you should keep in mind include:

  • Max. size: 150KB – The simpler the animation, the easier this is to meet
  • Animation length must be 30 seconds or shorter – Recommend a brief, looping animation. Display ads don’t hold a user’s attention for very long. Make the movement more ambient rather than necessary to the message
  • Animations can be looped, but the animations must stop after 30 seconds
  • Animated GIF ads must be slower than 5 FPS – Make sure you set your frame rate in step 1 – Go to After Effects > Compositions Settings > Frame Rate to adjust

Related Reading: Why Should An Advertiser Consider Using Responsive Display Ads?

Tips For Using Gifs In Your Google Ads

  • 1. Use an engaging, succinct GIF. Make sure your GIF is succinct and to the point. Make sure your GIF is under 5 seconds if you want to make sure your advertisement stands out and attracts attention.
  • 2. Use appropriate keywords. To ensure that your ad appears in pertinent searches, use relevant keywords when creating your GIF.
  • 3. Use a call-to-action.
    ou should include a call-to-action in your GIF so that viewers know what to do next.
  • 4. Test, test, test. Test your GIF ad before releasing it, as you should with all advertisements. To determine which version of your advertisement performs the best, test various iterations.

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Can A Banner Ad Be A Gif?

Numerous websites, including the advertising network of Google, support the display of GIF banners. It’s a gif banner you’re seeing. A 150 KB limit should be adhered to for your page. There might be animations, though, that is only 30 seconds long.

Although animated GIF banner ads are allowed, they must not last longer than 30 seconds. A GIF is made up of several picture frames connected by a web of loops that create movement. Since GIF is an 8-bit format, it functions well with images that have a limited palette of colors. When it comes to static banner ads, there may be some benefits and drawbacks. A static banner might be more appropriate if you’re running a simple and straightforward campaign. Leaderboards, traditional banners, and Facebook ads are the three types of banners that can be displayed on a website’s optimized areas.

Responsive Display Ads Specifications

You should be aware that images in advertisements have changed to become more adaptable. Ads that adapt to the user’s screen size are now available in Google Ads in addition to Google Display Ads. They are permitted to combine up to 15 images with the headlines and descriptions found in conventional text advertisements. In order to display users with a variety of options, Google will examine your photos and adjust their aspect ratios to suit various formats. The video or other assets you want to use in your advertising are the only things you need to supply.

According to the likelihood that viewers will interact with the advertisement, Google’s machine learning algorithms display advertisements. It’s crucial to keep in mind that evaluating the effectiveness of these advertisements is challenging because of the lack of precision that is typically present in conventional advertisements for images. Google Ads offers information, but it’s not very accurate when comparing various assets with one another.

Due to their free creation and design, RDAs are a fantastic way to remarket your campaign. The best techniques to use in RDAs can be found in a wide variety of sources. Before sending out advertisements, keep in mind the best practices I’ve listed.

Related Post: Benefits of Responsive Display Ads

Best Practices Of Google Ads

You will upload your images and set your audience targeting to fit your campaign goals after deciding which type of image ad format to use. But before launching live ads, there are a few things we check twice. Here are some top recommendations that we follow when running display ads.

Upload All 15 Images Or Logos

You can upload images by using Google’s interface tool to scan your website or any associated websites (like Facebook pages or Instagram accounts) or by uploading particular photos you want to display. Keep in mind that the interface can crop these images’ aspects to match the specific ratio styles. Using more than one image in the rotation is advised by Google. Your ad’s quality will increase if you use as many of the assets you have access to, including images, ads, and headlines. When displaying your ads, it also gives Google a wider range of options to select from. Based on your targeting preferences, Google will display ads that are most likely to convert once its machine learning algorithm has learned how users respond to various combinations.

Landscape and square are the specific aspect ratios to use for these advertisements. Google randomizes these ads on both desktop and mobile, so keep that in mind as you choose what assets to use. Here is an illustration of a mobile device-friendly display advertisement.

Use Purposeful Messaging

Make sure to clearly communicate your unique selling proposition or message when creating banners or choosing images. What distinguishes you from your rivals, personally or professionally? Why ought a user click on your picture? When considering your messaging, keep your marketing objectives in mind.

Include A Clear Call To Action

A compelling call to action gives the user a course of action to take. “Click Here” is the quickest way to get your ad disapproved Instead, specify what you want users to do when they click on your advertisement. “Buy Now” or “Contact Us Today” is a more appealing call to action because it gives the user directive. Users should be directed to a landing page that is PPC-friendly after clicking a CTA so that they can find the information or a solution when they click an ad.

Consistent Design

Make your display advertisement match the aesthetic of your website as a general rule. Users should feel confident that they are going to the right place if colors, themes, and designs match what they click on. To draw a user’s attention, use contrast in your call to action’s color scheme. Always make sure that your text is understandable and straightforward to read when it comes to language and word choice. Messaging that is difficult to read will decrease click-through rates on average the fastest.

When you create responsive search ads, Google gives you the option of using a stock image if you lack the tools or resources to produce your own ad assets or designs. As a reminder, the stock photos have a watermark, so it’s recommended that you use your own. When choosing the best display ad software to use when creating your assets, websites like G2 can be a great resource.

You May Also Like: How Does Google Display Ads Grow Marketing Results For Advertisers?

Final Words

Ensure that your landing page and ad are both optimized for your website. You can create campaigns for your company using the tools and options provided by the Ads platform. Make it simple for customers to find what they’re looking for by placing your ad in a prominent location.

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Author: Ada Parker

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