To raise brand awareness, have you thought about using responsive display ads? If yes, you’ve come to the right place.
So why should an advertiser consider using responsive display ads? Because responsive display ads are generated automatically from your images, videos, headlines, logos, and descriptions, an advertiser should think about using them.
Read on to discover more advantages of responsive display ads.
Table of Contents
What is Responsive Display Ads?
In order to create ads that work in any context, the Google Ads tool known as Responsive Display Ads uses machine learning to transform the various assets you provide. While you supply the ingredients, picture Google Ads as the baker. A combination of flour, water, sugar, and salt can be used to make a variety of bread, pasta, and pastries, provided the ingredients are good and the baker knows how to use them.
You can upload your own assets and make ads that run in all ad slot sizes across native and non-native inventory using responsive display ads. Simply upload your assets (including headlines, videos, logos, and descriptions), and Google will generate ads for you.
Related Reading: When Should You Use Responsive Display Ads?
Efficiency in Responsive Display Ads
You might be wondering, “Why would a marketer want to use responsive display ads? Is it not preferable to make your ads entirely relevant to your target audience?” Efficiency, my dear marketer, is the solution.
You can still use conventional image ads with Google Ads. This implies that you can always upload advertisements of any size and retain full creative control. You might not be able to reach a crucial segment of your target audience because these ads only appear on websites that have room for them.
Efficiency is the key concept behind responsive display ads. Google Ads identifies target audiences and crafts your ads to appeal to them by experimenting with various asset combinations on various audiences. If you give Google the proper ingredients, it should convert them into clicks and conversions.
Read More: Display Ads Vs Search Ads
Why An Advertiser Should Consider Using Responsive Display Ads?
Below are some key benefits of responsive display ads.
Wider Reach
Without a doubt, this is among the most obvious arguments in favor of using responsive display ads. The ads are made with a great deal of flexibility because they are intended to adapt to different environments and placements, perfectly taking into consideration your brand goals and messaging requirements. Google claims that machine learning models determine what will work out better.
Remember that your ads will be seen in as many places as possible, appearing in places you didn’t even know were necessary. Additionally, keep in mind that one campaign may contain your ad as a text, banner, or video display ad.
Better for Mobile Viewing
The design of responsive display ads makes them very adaptable to different screen sizes, which means they will perform better if you have a mobile website or an app with longer or shorter pages. Google considers the best ad layout while keeping in mind your brand objectives, which will ensure better results for mobile viewers. The future of advertising is mobile traffic, according to experts.
Get More Leads
Better conversion rates could result from higher click-through rates, which would result in an increase in leads. It should be noted that you can allow Google to track conversions so that it knows how many conversions you have actually received.
The responsive display ads that ensure better results will be displayed more frequently after you have modified the functions of your ads in accordance with your goals (such as increasing sign-ups or purchases). This enables you to obtain more leads for the same budget.
Saves You Time
Google will generate the ad based on a combination of the elements you have uploaded, saving you the time it would take you to manually create numerous ads based on the placement size. You only need to create the ad once, for instance, rather than manually creating four ads creative to test four headlines.
Consequently, you only create one ad creative rather than five headlines and five ad descriptions, which is the equivalent of 25 ad creatives. And that only applies to one ad placement! This will save you a ton of time, which can be very helpful if you want to take advantage of various ad placements.
Better Click-Through Rates
Responsive display ads will guarantee that you get better conversion rates when compared to standard display ads, which are thought to be uninteresting. Keep in mind that responsive ads with machine learning capabilities that test variations and assess them independently are what guarantee you’ll get higher click-through rates.
With responsive display ads, it is rarely necessary to assess daily the effectiveness of each variation because Google Ads takes care of it on its own initiative. And all of this is done while you are occupied with other more important tasks.
Can Be Used on Dynamic Remarketing
We are just now starting to realize how crucial remarketing is to advertising in the modern world, especially given that remarketing campaigns are known to have higher conversion rates. Dynamic Remarketing Ads is one of the two types of remarketing that are offered by Google Ads.
When you upload feeds, keep in mind that Responsive Display Ads can be utilized with Dynamic Remarketing. Simply put, this means that you can test different headlines, descriptions, images, and even products for your remarketing campaigns, thereby enhancing your marketing plan.
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Allows Monitoring of Performance Per Ad Element
An advertiser will frequently want to know the headline, description, or image that is performing better than the competition. But keep in mind that Google Ads evaluates and ranks the effectiveness of each element. Performance ranks are as follows:
- Learning (for when the asset is still being tested and evaluated)
- Low
- Good
- Best
Read More: How Does Google Display Ads Grow Marketing Results For Advertisers?
FAQs
Which Factors Should An Advertiser Consider When Deciding on a Bidding Strategy?
The factors that an advertiser should consider when deciding on a bidding strategy are user journey complexities, performance, and auctions.
What’s Provided by Responsive Display Ads?
Reach, simplicity and automation are provided by responsive display ads.
How Do Responsive Display Ads Use Automation?
By combining your assets and automatically resizing, reshaping and reorganizing them for different placements, Google offers assistance in producing responsive display ads that look good in a variety of contexts.
Takeaway
Now you know the answer to “why should an advertiser consider using responsive display ads?” Below are short conclusion:
- They’ll automatically create ads using your photos, videos, headlines, logos, and descriptions.
We hope you now know a lot more about responsive display ads and the benefits of using them. We think these advertisements should be an essential part of any advertiser’s toolkit and can help you reach a larger audience.
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