Run Facebook Ads for Clients

How to Run Facebook Ads for Clients? Guide 2023

Are you in the business of assisting people in building their own brands? If so, you might want to know how to run Facebook ads for clients.

Facebook advertising is a great way to attract more leads, build your customer base, and raise brand awareness.

Keep reading, we will introduce all the key information to help you achieve your business goals.

How to Run Facebook Ads for Clients?

Here’s how to make Facebook ads for someone else now that you are familiar with some terms related to Facebook advertising. Although it doesn’t cover every last detail of running ads from beginning to end, this section should get you going. Additionally, we have provided links to helpful Facebook resources that can help you even more.

Take Advantage of Facebook’s Free Online Courses

Make sure you educate yourself before you start learning how to make Facebook ads for other businesses.

Fortunately, Facebook offers free online training that you can complete at your own pace. Everything from fundamental FB Ads Manager features to selecting the ideal objective to editing and enhancing your Facebook ads will be covered in this course. Visit this page to access Facebook’s instructions.

Facebook's Free Online Courses

You should become familiar with Facebook’s advertising policies. These guidelines outline what is and is not acceptable for advertisers, and Facebook will use them to determine whether or not to approve your client’s ads. Keep in mind that Facebook occasionally modifies its policies. What was once relevant might not be so now.

Here’s an example of what’s included in its policies:

Facebook forbids advertisements that suggest you are aware of a person’s name, sexual orientation, or other personal information. Facebook does not permit ads that are discriminatory.

Final conclusion: The experiences of Facebook’s users come first.

Get Access to Your Client’s Business Ad Manager

The next step is to gain access to your client’s Business Manager account, assuming you already have experience with Facebook ads and have attracted your first client. Before you can access and manage your client’s assets, they must add you as a partner.

If your client doesn’t know how to do this, here are the steps to follow:

1. Log in to Business Manager

2. Click “Business Settings” (upper right corner of the page)

3. Your client should select the ad account they want you to manage

4. Click “Assign Partner”

5. Your business manager ID should be entered by your client. (Provide this to them.)

6. (The Admin role gives you full access to their ad account.) Choose a role.)

7. Click “Connect”

Verify that your client has installed their business manager. If they haven’t already done so, they should visit and click CREATE ACCOUNT in the top right corner of the page.

Don’t Use Your Private Ad Account

Never manage Facebook advertisements for a client using your personal account. Just use their money to do it. They will have quick access to and control over their ads in the event of a breakup. Additionally, it protects you from being held responsible for their advertisements.

Keep in mind that your clients, not you, should pay for their advertisements. They must decide between manual and automatic payments (which is how Facebook will bill them).

Running a client’s advertising on your account is against Facebook’s Terms of Service and will, among other things, cause reporting problems and frustrations. Use your client’s ad account rather than your own.

Read More: How To Delete Facebook Ad Account?

Get Access to Their Ad Account

The first step is to access their ad accounts. Then, you’ll need to go into “business settings” and select the “ad accounts” option. Once you’re there, hit the blue “add” button again and then the “request access to ad account.” button. Then you type in their ad account number. They’ll receive a notification before accepting you.

If they don’t already have one, you’ll need to assist them in setting one up. You will therefore need to either create it independently or collaborate with them via a Zoom conference call. Simply visit the Facebook company page and follow the onscreen instructions to get started.

Get 50% Advance of Your Fee before Starting Ads

For Facebook advertisements, customers are typically charged through credit cards. Whether or not you decide to charge for running advertisements through your services is entirely up to you. So that you won’t have to worry about what will happen if the client decides to cancel, your client should pay you 50% of your bill up front.

A great way to avoid undercharging yourself while you figure out how long it takes you to run Facebook ads for clients is to use a fixed fee.

Master the Facebook Pixel

You can track traffic on your client’s website by adding a special piece of code produced by Facebook.

You don’t need to see or worry about any of that complicated, high-level stuff because it all takes place on Facebook’s backend. Thankfully, even if you’re a novice and not very tech-savvy, you can set up Facebook in under five minutes.

For your clients to increase sales, you can use retargeting advertising in a variety of ways on Facebook.

Account Audit and Measuring Campaign Performance

You’re in the midst of a previously told story. Find out what went wrong and take the lesson from it so you can ultimately fix it. This preliminary investigation will take some time to complete. You’ll be able to start making changes once you’ve reviewed the account.

When assessing the success of your campaign, don’t forget to take a comprehensive approach. One of the most effective account closers might be a keyword with a low number of impressions. While you are looking into the account, keep the client’s goals in mind. You can find the most profitable keywords, ad groups, and campaigns by concentrating on the most crucial data. As you audit the account, there are a few things to keep in mind:

Wasted Resources

How much do we waste in money? Costs are a worry for everyone, regardless of the client. If you can use their funds more wisely than the previous organization, you’ll win a lot of praise. Reducing the number of poorly performing keywords will enable you to save money.

Financially, the company is suffering as a result of this. You could be spending it on something else instead of what you’re spending it on. Run a Wasted Spend Report online to see how your account is doing.

Goodness Measure

Regardless of the campaign’s goal, this is a crucial component of success. Your Quality Scores will have an impact on your ad ranks, keyword bids, and more.

As an alternative, you might consider Google evaluating your PPC efforts through this quality rating. To determine whether your account is experiencing problems, use this quick and simple method.

Optimization of the Landing Page

PPC campaigns still require work, but only a portion of it. Even the most compelling message is useless if an advertisement directs users to the incorrect landing page. Customers are taken to the landing page of your website when they click on an advertisement.

Before a user converts to a customer, it’s the last step. Without it, your PPC campaigns won’t produce the best results.

Advertising on the Go

Long past desktop search volume has been the number of searches made on mobile devices. Everybody uses their smartphones and other mobile devices to access the Internet throughout the day.

Don’t let the fact that your advertising isn’t mobile-optimized prevent you from reaching this sizable audience. When you audit the fund, keep an eye out for areas that don’t work well on mobile devices. It is crucial to determine whether your Facebook advertisement is mobile-friendly because effective advertising requires that it be designed for mobile viewing.

Find Your Area of Expertise

For example, if you want to become an expert at Facebook advertising for the roofing industry, you must narrow your focus to that one area. If you have a narrow focus, you can scale your business and produce excellent work.

The advice that follows should be helpful if you’re having trouble making a decision. You might want to consider pursuing a career in a field about which you know little about, have little experience, or are particularly interested.

Diversify Your Methods of Self-Promotion

Make it simple for companies looking for Facebook ad experts to find you. Here are some ideas:

Blog about advertising and marketing. This is an excellent method for attracting Google visitors who might be interested in your blog posts.

Build alliances. Look for businesses or organizations that complement your own. By supporting one another’s businesses, you may be able to help one another.

Make it a point to ask for referrals from people you know. Don’t just rely on word-of-mouth recommendations from colleagues, current clients, and people who are aware of your services. Make a request to receive them. A primary lead-generating referral campaign that offers incentives that people in your target market would be happy to receive is another option you have.

To advertise on Facebook, use the social network’s advertising platform. Honor your commitments! Now is the time to test out what you’ve learned about Facebook advertising.

Keep in touch with folks who have visited your website service pages and obtained email addresses from your lead generation activities. Use location targeting when looking for local clients.

Make a Social Proof Request

If you meet or exceed your client’s expectations, be sure to ask for evaluations or testimonials. Displaying these forms of social proof on your website or in your Facebook ads may persuade potential customers to try your company.

Read More: How To Optimize Facebook Ads?

How to Get Clients for Facebook Ads?

We cannot stress this enough: Never run someone else’s advertisements without first giving it a shot. If you don’t see results, not only will you be wasting their money, but it’s also a dishonest business move that might land you in hot water.

Therefore, how do you find customers for Facebook ads? Here are some helpful tips:

1. Find Your Niche

You need to concentrate on a specific area, like roofing, if you want to be recognized as an authority on Facebook ads in that industry. Being totally committed to a particular niche will allow you to scale your business while producing excellent work.

Consider industries where you have knowledge, experience, or passion if you’re still having trouble making a decision.

2. Try Different Ways to Promote Yourself

Make sure businesses looking for Facebook ads specialists can find you easily. Here are a few strategies:

  • Write blogs about marketing and advertising. Sharing your knowledge and bringing in Google visitors who might be interested in your services can both be accomplished by publishing blog content.
  • Build partnerships. Look for businesses or agencies that will enhance yours. You can support each other’s service promotion in this way.
  • Actively seek recommendations. Don’t just wait for referrals from coworkers, current clients, and other people who are familiar with you. You can even run a straightforward lead generation referral campaign where you offer incentives that people in your niche would be thrilled to receive.
  • Run Facebook ads. Now is the time to put what you’ve learned about Facebook ads to the test. Retarget website visitors who have visited your service pages or email addresses you’ve gathered from lead generation campaigns. If you’re looking for local clients, use location targeting.

3. Ask for Social Proof

Don’t forget to request reviews or testimonials whenever you satisfy or surpass your client’s expectations. Potential customers may feel more comfortable trying your service if you include these types of social proof on your website or in your own Facebook ads.

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Essential Facebook Ad Concepts to Learn

Here are some key terms you should be familiar with if you’re just starting out with Facebook’s advertising platform.

Facebook Ads Manager

You can use this tool to make, run, edit, and monitor Facebook ads for your clients.


The Facebook pixel is a piece of code that you add to the web pages for your clients. It keeps track of the conversions that occur on those pages so you can build a Custom Audience for retargeting advertisements. (The new iOS14 update means that if iOS users choose to turn off tracking, your pixel won’t be able to track conversions.)


This is a component of the level in which you set the advertising objective for your client’s Facebook ad. For instance, lead generation or brand awareness.

Ad Set

The ad set level is where you set your client’s advertising budget, schedule, and end date (optional) after selecting your campaign’s objective. You’ll also decide on their ad placements and target market.


The Facebook page for your client that you want to use to run the ads must be chosen at this level. A call-to-action (CTA) button and ad creative should be chosen simultaneously.


Based on specific parameters (such as age, gender, interests, etc.), you define this audience for your client in their Ads Manager. Additionally, their audience may consist of potential clients or individuals who have previously interacted with them.


This is the budget that your client is willing to set aside for their Facebook advertisements. The budget can be set at the campaign or ad set level. Campaign budgets and ad set budgets differ in the following ways.

Business Manager

Without having to worry about blending their work-related and personal content, this tool enables businesses to manage their pages and ad accounts in one location. You’ll be able to run and manage your client’s advertising campaigns if you have access to their business manager.

Custom Audience

Individuals who have already interacted with a business are referred to as a custom audience. Your client’s website visitors, app users, former clients, or people who have interacted with their Facebook organic content can all be sources.

Lookalike Audience

As a result of their resemblance to your client’s best customers, a custom audience is one who is more likely to do business with them. Facebook will identify similar individuals after you select a source audience for your ads by suggesting them.


The advertising guidelines provided by Facebook will help you understand the kinds of content that are permitted and prohibited. Your client’s Facebook pages and/or advertisements may be disabled for violating its policies. See this article for more details.

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Conclusion on Running Facebook Ads for Clients

Your understanding of how to manage Facebook ads for clients should have improved after reading this article. Much ground has already been covered. It’s likely that you’ve heard that Facebook has more than 1.3 billion daily active users. Take advantage of this fantastic opportunity for you and your clients. It’s up to you to make things right for your client.

The best piece of advice we can give is to keep learning more about Facebook ads and getting more experience with them. Utilize Facebook to its fullest potential and stay current with its news. Facebook frequently introduces new features, guidelines, etc.) which can mean more opportunities for your clients to get ahead of the competition.

You must now be prepared to run advertisements!

Read More: How to Advertise a Garage Sale on Facebook?


Can You Run Facebook Ads for Someone Else?

The on behalf of feature allows agencies and Facebook Marketing Partners to specify which accounts they use on behalf of other businesses. You can access the appropriate product features thanks to this feature.

Can You Run Facebook Ads Without Business Manager?

You can run ads directly in Ads Manager without having a Business Manager, but we almost always recommend running them through Business Manager.

Do You Need a Business Account to Run Facebook Ads?

While you can launch a Facebook ad campaign without a Facebook business page, you will at the very least need a Facebook account. You are not required to link the advertisement to your personal account or business page profile just because you have created an account.

How Much Does It Cost to Reach 1000 People on Facebook Ads?

If reach and awareness are your goals, expect to pay $12.07 to reach 1,000 people through the Facebook app.

Author: Ada Parker

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